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Sucre d'Orge Website
Pleasing others and pleasing oneself :
Sucre d’Orge is the brand of baby gifts sold in hypermarket and self serve outlets.
From our studies, Sucre d’Orge target includes middle and upper class consumers altogether.
In France, Sucre d’Orge can be found in all major hypermarkets such as : Leclerc,
Carrefour, Continent, Casino, Système U, Cora…) and also in specialized stores
(Kiabi, Vétimarché…) for which Sucre d’Orge is considered as one of the top leading
brands.
Sucre d’Orge strategy is based on 4 main ideas:
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1.
A fullrange of high quality and co-ordinated lines of clothing, toys and
nursery items. See our collections on
www.sucredorge.com.
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2.
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A wide range of merchandising tools made for an optimized display and consequently
increasing sales. Each day Sucre d’Orge shows the efficency of its know how with the
Baby Villages and Villas.
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3.
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Our market studies, surveys and consumer tests have been supplying our data
for over 15 years. This is also why Sucre d’Orge is so unique on the baby gift market.
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4.
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Sucre d’Orge has always tried to develop a strong relationship
with young mothers to know more about their wishes and expectations. We have always thought
how important it is to understand the emotion between the mother and the newborn baby.
On these ideas Sucre d’Orge has developed a brand policy always keeping in mind that when it
comes to a gift for a new baby, only the best will do.
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Brand image and knowledge of Sucre d’Orge :
Sucre d’Orge can be found in all hypermarkets in France. One third of these 1100 stores hold
at least one corner " Baby’s Village ".
Since 1985, Sucre d’Orge has a strong brand image reinforced since ’97 mainly because
of important advertising investments in specialized magazines.
70 % of mothers of babies aged 0 to 2 years know Sucre d’Orge(SOFRES 11/01).
The main characteristics of Sucre d’Orge : Tenderness, quality products, good
pricing.
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