Marketing and strategy of Berlingot:
Berlingot Concept
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Berlingot Website
Marketing and strategy of Berlingot:
A wide range of refined, valuable, emotional baby gifts sold through independant retailers,
boutiques and in department stores at a medium price range.
BERLINGOT can be found in chain stores such as : Maman bébé, New baby,
Bébé 9, Autour de bébé.
Export sales : 50 % of turnover
Berlingot strategy is based on 4 main ideas :
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1. |
A co-ordinated assortment of : Daywear, nightwear, soft toys and nursery items beautifully
gift wrapped.
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2. |
Merchandising tools such as a beautiful ironmade piece of funiture especially designed to display
and optimize berlingot products.
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3. |
The knowledge of the market, the wishes and expectations of the consumers with 20 years of
experience and market studies keep Berlingot among the leading brands of baby gifts sold through
independent.
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4. |
Emotion between the mother and the newborn baby is part of Berlingot ideas of development of its
brandname.
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