Market studies :
Qualitative + quantitative data on the baby gift market (consumer, products, price, distribution
network, competition). Consumer tests and market audits. In house pediatrician. Partnership with a
children fundation in France.
Products :
Co-ordinated assortments of products : daywear, nightwear, bath and nursery items, soft toys,
gift sets, gift boxes. Integrated collections development. Forecasting system, in house fashion
and packaging designers.
Sales :
Sales forces adapted to different distribution networks (hyper and supermarkets, shops, third party
manufacturing). Professional management. Fully computerized sales forces.
Merchandising :
Wide range of merchandising tools, display units, management and control, sales merchandisers and
promoters.
Public relations and marketing :
Brand management and positioning, catalogs, posters, international trade fairs, advertising in the
major specialized magazines.
Product development :
Product development department. Lectra system. Know how in a wide variety of products . Specialized
in nursery items.
Iso
9001 v 2000 Certification.
Production :
200 Production workers employed. 350 fully automated sewing machines.
In house serigraphy and embroidery facilities.
Conveyer belts capable of handling large pieces (bed sheets, bath towels, …)
Also manufacturing in Moroco, Portugal, Eastern countries, Southeast Asia, India, ...
Operations :
Tailer made forecasting system.
Over 2000 references managed each year for a total volume of approximately 4.5 million pieces.
Management of all kind of orders (basics, repeat orders, display units,…)
Also dealing with EDI orders.
Setting up of operation units in Morocco and Asia.
Fully automated warehousing system with special forklifts. Trade and contract manufacturing depts
with expertise in the fields of transportation, quotas and customs. Data exchange thru internet.
The quality system developed by
Groupe Salmon Arc en Ciel was been found to confirm the requirements of the
standard ISO 9002 for production and sales of birth gifts (garment, nursery,
doudous, toys, packaging) under Sucre d'Orge® and Berlingot® trademarks,
distributors trademark and without trademark.
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